Christmas & New Year 2026/27 | First delivery only: 24 & 31 Dec | Closed: 25–28 Dec, 1 & 3 Jan | Open as usual: 29–30 Dec, 2 & 4 Jan
Family-owned since 1997.
Nature’s Choice was founded in 1997 by Martin and Fiona Dykes with a simple ambition: to supply exceptional fresh produce with a level of service people could genuinely rely on.
Nearly 30 years later, we’re still proudly independent, still family-owned and still guided by the same principles.
What has changed is the scale.
Today, Nature’s Choice is trusted by some of the most respected names in London hospitality - from Michelin-starred restaurants and luxury hotels to major hospitality groups, events and venues.
And much of that growth has happened in the way we’re most proud of through recommendation.
Nearly 30 years of growth hasn’t changed the fact that Nature’s Choice remains a family business.
Today, Martin and Fiona work alongside the next generation, with their daughter, Shaunie, and son, Finn, both holding key responsibilities within the business.
Shaunie leads the operational management and development of Nature’s Choice, overseeing the systems, processes and commercial relationships that underpin the business. Her remit spans logistics, customer service and business improvement, bringing these areas together and shaping how the company operates as it grows. Alongside this, she drives key projects and puts the structure in place to support the team and maintain the service our customers rely on.
Finn is our Logistics Manager, responsible for the daily delivery operation. He coordinates transport and delivery schedules, works closely with the drivers and handles the changes and challenges that come with supplying fresh produce across London. His focus is on getting orders to customers reliably and keeping deliveries running smoothly.
With family involved at both a strategic and practical level, we stay close to the detail and can make decisions quickly.
Our customers get the capability and infrastructure of an established London supplier, backed by people who know their business and take responsibility for the service they receive.
Some of our customers and suppliers have been with us since the beginning. Those relationships have helped build Nature’s Choice, and they remain central to how we run the business today and how we plan for its future.
